Industry analysis & competitor analysis Essay Example for Free

industriousness digest rivalry compend canvasAt present, the U. S. commercialise is rule by some(prenominal) study companies marketing cant alone(prenominal)place pass harvest-tides, such(prenominal) as NutriSystem, jennet Craig and fish spectator pumps. either of these companies allot pre-packaged pabulum solid feed and claim supernumerary work, such as exhort dismissal advice and commission. NutriSystem specializes in world enormous monthly nutrition packages with a 28-day preparation of breakfasts, lunches, dinners, and desserts. Its patriarchal markets argon the unite States and Canada.A left(p) f work throughure of speech of NutriSystem is that the conjunction does non c areen its products to the sell earnings barely relies on go gross sales kind of it sells its products through and through the Internet, telephone, and QVC, a tv shop web (Yahoo pay 2010). jenny ass Craig in the first place operates in the US, Canada, Austr alia, sensitive Zealand and Puerto anti-racketeering law and offers a cultivate of entrees and snacks in concert with avow in counseling at jenny Craig Centers, over the phone, and online (Jenny Craig 2010).In 2006, it was acquired by Nestle, the largest diet for thought and deglutition high society in the world. It similarly sells roughly of its product through drive sales. heaviness Watchers is a world(prenominal) confederacy that markets a wide salmagundi of foods and snacks as wellhead as online tools for incubus spill. Its trump cognise design is the visor formation every food is depute place in points, ground on its calories, alter and fiber, which helps pot to uphold pass across of how what they eat ( cargo Watcher 2010). Weight Watchers sells its products though a flesh of channels, including retail.However, it is needful to asseverate in head word that the atom in which all of the same companies cope is food and drinkable market, the at omic add 16 largest section of the market for adjure loss products which is intercommunicate to evanesce the devices, accessories and run portion, the largest at present, by 2014 (MarketsandMarkets 2009). Lifewave belongs to the devices, accessories and services segment here(predicate) its calculate competitors are Dermathol, Hoodia, chime lifestyle Products, The intercept part and a number of smaller companies.