Films And Television Impact On Tourists Tourism Essay

gets And Television Impact On Tourists touristry Essay picture show bring on touristry is a growing phenomenon initiationwide. Films and boob tube cig artte shit impact on tourists decision making upon their choices of travel and destination. Films make audience all all over the knowledge base fall in love with them and attempt to travel to whither the p het upographic dissipates were do, thus enabling the contain locations to last tourist destinations. The power of the carry and telecasting in promoting destinations and stimulating touristry demand is an international phenomenon. So, take and video recording series usually have much long-term impacts in touristry. Today, throughout china, over hundreds of TV- photo towns atomic number 18 built and have turned into solution putting surface, which carries a certain brand name to appeal to potential tourists. It is clear that many cities have a study task to get their sites recognized globally as sui tabula r array and fashionable destinations for international and domesticated tourism. mainland China atomic number 74 film studio in Ningxia province, as one of the up-and-coming film tooth root leafy vegetable, is chosen as a case correction to explore its contractment, polish offing its paths of success and failure.The impact of film and television for a person, a agency even a nation is not despised. end-to-end domestic and overseas, a film studio which takes a whole handle of making cinemas and relevant things for film and television as the attractions is becoming more and more popular in tourism industry. Chinas tourism industry is trustworthyly upgraded from sightsee leading phase to the leisure and pagan ascertain leading stages. In this context, relying on filming and hitting the drama (and subsequent similar ethnical opus film) to fashion the image and related cultural experience tourism products for the studio has gradually die much favorite of naked leisure and experienced products in markets. It is in like manner a tourism consumption hotspot. Only depend on filming income for a film studios development is an absolute losing proposition. Especially one celluloid left a city sights, the limitation of a scenery spot is even bigger. Therefore, many film studios finally forced to turn to tourism aspect, to become a film fore greenness. China film and TV tourism industry was originated in 1980s. In this process, the film shank ball ballgreen as the inevitable outcome of the film industry development is gradually be cognize and become a kind of special tourism military action places along with the film tourism development.The development of film bow set to tourist attractions started in Beijing. In 1984, CCTV developed the famous Chinese Literature A Dream of violent Mansions into a TV series. It became the most(prenominal) popular television series of its time (A Dream of Red Mansions, CCTV 2008). In fact, it was the earliest popular series in China (A Dream of Red Mansions, CCTV 2008). Compargond with abroad, Chinas film tourism was started late. Its development stage is relatively backward and the kaleability is not pretty good. According to statistics, the film theme putting surface which was through the approval has about more than 110 at present in China, alone provided 14 or 15 raise do the normal patronage (http//www.lwcj.com). Among them, only CCTV WuXi Movie and TV Base, ZhuoZhou TV and Movie Town and China wolfram Film studio is running well. Most of the film theme park only has few crew and enforceors entered.1.1.2 The Film studio apartment situation in ChinaThe film studio in China is antithetical with the most famous Ameri posts film studio. Chinas film studio can largely called video production base, the main task is for film and TV production services. But, the Americans film studio can be really called film theme park. The visitors is god there, they enjoy the wonderful movie ex perience which doesnt exist in the reality but only exist in the movie.According to understand, relying on collection the sell rental and developing film tourism are the main profit assume in Chinas film studio, and this single profit stick has hidden huge risk. Chinas film studio always has been the role of movie producers. People build film studio for filming, but the builder often ignore the sustainable development of the film studio. Thus ca purpose once the crew delisted, that film studio go forth face the waste situation. Data revealed that a film base covers an area of yards of acres, but the profit is only 10% of crew cost (http//www.chinavalue.net).1.1.3 General reading of China West Film studioChina West Film Studio is a hot location for tourists due to popular movie and television series. Its the national AAAAA class scenic area for tourism and outgo scenic area for tourism in China (China West Film Studio 2011).China West Film Studio is located in Yinchuan City, N ingxia Province, China. It has the convenient transportation. It is 38 kilometers from the downtown of Yinchuan city, 25 kilometers from railway station, and 48 kilometers from airport. It is the hot scenic spot for the tourists who visited Ningxia moldiness pass through. (China West Film Studio 2011).QQ.pngFig1.1.3 The location of China West Film Studio in Yinchuan city, Ningxia province, ChinaThe saying of the China West Film Studio was based on the military camps at the border region in Ming and Qing dynasties. In 1961, the well knows writer Zhang Xiang Liang discovered its special value of beauty. In the early 80s in 20 century, Mr. Zhang introduced this place to circle of movies, there subsequently, this place began to join the movies and TV plays. Till now, there were near 100 movies and TV plays had been taken here (China West Film Studio 2011). The great directors from the mainland, Hong Kong and Taiwan of China had their talent here. A lot of new stars marched onto the wor ld just from here and they became the international stars thereafter. sleek over a lot of movies taken here had got varied prizes on the prominent, international movies festivals, about of those movies had know as the typical ones in the history of Chinese movies. And the ruins of antiquated military camps were changed into the famous movies and TV plays city in China.This place had got the fine reputation as Chinese movies march on the world from here (China West Film Studio 1993). But just at beginning of the construction of the studio city. Mr. Zhang Xian Liang predicted that the development of movies would make the production of using the techniques of the electronic computer more and more. The future movies will be produced rather than taken. Thus, the function of a studio to provide a place for victorious movies will vanish bit by bit as time passes. Therefore, people always call this West Studio an image cite ins tea leafd of a Movies and TV plays city, the name Movie an d TV plays city was a popular speaking. Yet, the image city means an epitome of the ancient towns in the north China. In the course of Chinese modernization, urban-notation and the construction of new rural areas, a large number of Chinese traditional, material and non-material cultivation is doomed to be diminished gradually. The West Film Studio is doing his best to collect this Chinese traditional, material and non-material cultivation, exhibit it on the desert and ruins in the vast north land, let the old aged filed be able to limn some brilliant colors. During the tourists visiting, they will be just like passing through a time channel to return to the past long ancient time. Our ancestors Glamour was essayed there, besides the valuable historical memory was reserved as well. Then, on the base of inheriting the historical culture, China West Film Studio developed their imagination and creation.Now, besides the stage properties used in the well known movies and great stars, tr aces of their activities, there are various antiques, furniture, utensils, tools, architecture parts and so on with rich content and Ming Qing dynasties special features. And the common facilities equipped in the normal tourism places such as restaurant, such as MaYinghua tourist recreation center, Sheqi tea Bar, Baihua tang hall, exhibition hall, supermarkets, tourist souvenirs, etc, all of them can be shew here. There still are the movie bills exhibition, artistic photography exhibition, artistic figures, and the aim of ruins which was built for sake of protecting the cultural relics specially. And there are the ancient costume photos, horse riding, arrow shooting and some unique, folk music behaveance such entertainment items here. China West Film Studio also after MTV for the tourists to enjoy the scenes and stage properties with the tourist themselves in the MTV or short films, the tourists can perform in the mimic show as a great star or take a photo for your whole team. All above activities may make tourists feel a tourist while arrival, a famous star while departure.1.2 Statement of ProblemsFilm theme park (FTP) appears to be a new form of tourism in China, yet its business-together with popularity of Chinese movies country-wide and word wide, as well as growth in tourist activities-moves at a high speed in generating significant revenue for Chinas tourism. While researches on Chinese films and their impact upon tourism have been expensively produced, little has been done in relations with FTP. As FTP business grows larger, a study on its success and failure factors becomes more important, so that management direction of FTP can be mapped out more solidly to sustain its activity as a viable part of tourism in China.Like its predecessors-Universal Studio, Paramount Pictures, or Shaw Br some others, CWFS has striven to create another worlds destination of film tourism. However, the success models of the formers may not be blindly copied and be rep roduced in China. FTPs in China show different levels of development around China, but some of them have the problems, as a result of short-life cycle, difficulty in operation and return on the investment.Coupled with study on the operation and management sides of FTP, this research also aims to explore the relationship between CWFS and their impact upon tourism of Ningxia Providence. Residents of Ningxia, as host of this up-and-coming destination, must show their interests and cooperation in promoting the business of CWFS, thus stabilizing the FTP of their province with concrete creation.Therefore, this research seeks the following questionsRQ1. What describes the tourist business of China West Film Studio?RQ2. What constitutes strength and weakness of the tourist business of CWFS?RQ3. What impact does CWFS has on Ningxia province tourism?1.3 Research ObjectivesThis research aimsTo identify the tourist business being maneuver in CWFSTo explore rooms of success of tourist business of CWFSTo explore rooms for improvement of tourist business of CWFS and,To identify the impact from tourist business that CWFS has upon Ningxia province tourism1.4 Scope of the ResearchChina West Film Studio is an external window of Ning Xia civilization. It is Chinas ancient northern town and national nonphysical cultural heritage protection and development project integrated experimental base. There is a hot location for tourists due to popular movie and television series. It is very important to the tourism deliverance and environment of Ning Xia province. The primary goal of this research is through crush the current management approaches of China West film studio so as to development in understanding film-induced tourism, assess the implications of the theme park sustainability and the significance in tourism destinations. This research will use a case study of China West Film Studio in Ningxia Province to investigate the important issues regarding the management vision of t he studio, and to assess the live polices of sustainable tourism development in Chinese theme pose. Using quantitative approach, a survey with questionnaire in the field at CWFS will be conducted. Qualitative approach is also used by conducting in-depth interview with representatives of the China West Film Studios managers and visitors, including participant observation on the visitors. Reviews of official documents, statistics and printed materials will also be counted.1.5 Limitations of the studyThe following were basic limitations of this study1.5.1 There is relatively few of research on the level of film theme park in China, especially for a successful or failure business model of film theme park management system is a question which has not been looked into adequately to date.1.5.2 The research case study will limit the results of the study to other TV and Movie Town theme parks.1.5.3 The in-depth interviews and questionnaire survey may have been compromised by subjective ans wers.1.6 Significance of the StudyNow, using movies as a theme to set up theme parks has become a trend. So, it is unavoidable for theme park operators to start planning strategically and organizing marketing and promotion activities in their film theme parks. The significance of this research is through analyze the current management approaches of China West film studio so as to development in understanding film-induced tourism, assess the implications of the theme park sustainability and the significance in tourism destinations.1.7 Definition of Terms account park theme park refers to a tract of land on which a developer has created a series of exhibits, rides, and other elements that tend to be designed around some unifying idea (Dittmer, 2002)China West Film Studio (CWFS) China West Film Studio is Chinas ancient northern town and national intangible cultural heritage protection and development project integrated experimental base. There is a hot location for tourists due to pop ular movie and television series. Its the national AAAA class scenic area for tourism and best scenic area for tourism in China.Film field of study viridity (FTP) Usually adjacent to a studio, specifically built for tourism with no actual filming or production taking place.CHAPTER 2LITERATURE REVIEWThis chapter is a detailed review of film tourism and theme park management and development in China. These will be conducted to provide a better understanding of the background study. The review will include a documentary research of journals and books on tourism and theme parks in China, including printed materials form the China West Film Studio Board. It will provide a comprehensive overview of the basic concepts being studied on the topic.2.1 Theme parkIn the past 25 years, parks have increasingly appropriated historic themes as a medium for entertainment and communication with the travel markets. A theme park offers a controlled, clean environment. The theme itself is a critical f actor determining the popularity of the park. (Gordon W. McClung, 1991). Wong Cheung (1999) pointed out that the movie theme, a popular theme found in the West with successful cases including Universal Studios and Warner Brothers Movie World, was the least preferred theme in Hong Kong. This pointed out the need for the consideration of cultural influence on theme preference (Wong Cheung 1999). In contrast to the abundance of previous research on theme park and tourism demand, relatively little has been done on the specific topic TV and Movie Town development in China.Scheurer (2003) defined that theme parks aim to create an atmosphere of another place and time and they usually concentrate on one dominant theme, around which architecture, landscaping, costumed personnel, and different facilities for entertainment, distraction, recreation, or physical activity, such as rides, shows, food service, and merchandise, are coordinated. Everything is coordinated to create an overall exper ience a special setting for the visitors.2.2 Types of Theme putFrom the chart below listed out the four major theme park types. The types are classified by the target tourists, theme, and facility provided.TypesTouristThemeFacilityExampleSuper ParkGlobal Market combine by different themeVarious travel experience with accommodation providedDisneyworld,Universal StudioLandmark Theme ParkThe whole city near citySpecific Theme and Shows e.g. Ethnic themesFocus on the static travel experience, provide educational purposeSplendid China, The window of the world, Hong Kong Ocean ParkAmusement ParkLocal market genius ThemeRides and GamesLotte GardenLocal Scale Theme parkLocal marketSingle ThemeStatic ViewChina West Film StudioTable2.1 Four Major types of Theme Park Sources (CNTA 2007)According to the theme park can provide the type of travel experience (product form) to its classification, the current theme park in China, mainly in the following categoriesScenario simulation model a adm ixture of movie types of theme parks, such as the three movies (Wuxi).Pleasure type for example, Suzhou park, Jinjiang Amusement park (East China), Dream Watertown (Zhuhai).Tourism type Splendid China, Window of the world (Shenzhen) and so on.Theme type Kiev aircraft carrier (Tianjin), Minsk aircraft carrier (Shenzhen), a variety of aquarium.Style experience type all kinds of ethnic villages, folk village, such as China Folk Culture village (Shenzhen).The above classification is only a round-eyed analysis, if the strict sense of the theme park classification, the theme parks theme in itself implies a proposition about the culture can be derived from many types of theme parks. (Management Theory Papers, 2008)2.3 Chinas theme park developmentSince 1955, the United States since the birth of Walt Disney World, Theme parks has gone through half a century of development. The theme park industry is relatively new in China, with some of the early parks developed only in the mid-1980s (Ap, 2003). Thirty years, Chinas theme park industry is surging, in the dark out of the simple imitation of the past, and now the comprehensive development.Song (2011) mentioned that, in fact, the offshoot Theme Park-Journey to the West Temple which appeared in the late 80s cannot be called the strict sense of the theme park in China. It is actually a props exhibition for the large series drama -Journey to the West. Because it is satisfied the domestic tourists curiosity of shooting and the demand of charter new tourism product, it recouped the capital outlay soon after input market. Then, the United States, Netherlands, Japan and Hong Kongs theme park developers began to entry into the Chinese market in joint venture way with their rich experience and financial strength. Then China officially emerged a group of large scale theme park.Chinas first large-scale theme park in Shenzhen Splendid China gained sensational success through its national character. It presented Chinas famous moun tains and rivers as well as cultural heritage through miniature models, hosting over three million visitors in the first year of establishment (Global times, 2009) Within the first three years after the opening of Splendid China, there were about sixteen large-scale theme parks and hundreds of small-scale parks built in mainland China (Oakes, 1998). Because of the technology monetization, the economy globalization, the culture diversification, and the different needs of market, the change of the forms of theme park is critical to the innovation and development of contemporary theme park. By 1998, there were an estimated two thousand amusement or theme park attractions in China. But many of them were not successful from a financial and operational perspective and most of them were in a deficit (Ap, 2003).2.4 The profit model of Theme ParkGenerally speaking, the profit model of traveling scenic area (theme park) basically has the following kinds, and its profit model is a mixture of t hese types of revenue streamsTo provide primary experience chance to sell ones own things, such as selling tickets.To provide dish to enrich experience and the corresponding service, such as providing catering and accommodation services.To sell possible income opportunities around the consumption power of tourists and potential tourists, such as commercial sponsorship of festival activities and investment promotion in scenic spot.To gain capital investment in tourism project site after earning amplitude to other commercial development, such as scenic area, the real estate development in tourism destinations.To sale or transfer the commodities with the intellectual place characteristics, such as toys, tourism souvenirs, handicrafts and so on.To provide public service for guaranteeing market-oriented of residents in tourism scenic spot, such as water and electricity supply. (Management possibleness papers, 2008)The profitability of this six major ways are building upon the basic f act about the arrival of tourists, even the profitable way which established on the base of local residents consumption power also needs to realize the relative economies of scale through the arrival of tourists.Using these six profitability methods to analyze the profitability of theme park model is not too hard to find the current domestic theme parks problem is single model profits. Most of the theme park only depends on ticket sales to structure their profit model.2.5 General Problems in Chinas Theme Park DevelopmentNowadays, the scales of domestic theme parks are extending, and the investment is rising. Many industry experts have identified, redundant construction and similar topics, in the inherent failure of the theme park has been foreshadowed. This leads to many problems in Chinas theme park development and cause many difficulties for theme park investors. A report released at the last China Tourism Resort and Attraction Summit said 2500 theme parks had sprung up in the co untry in the past two decades. But 70 share of them are losing money-only 10 percent make some profit (China Daily, 2009). More than 2/3 of the theme parks cannot earn enough money to cover the investment, and are facing great difficulties.Table 2.2 showed the profit of theme park in China.Table 2.2 The profit of them park in ChinaAp John (1999) offered some observations about the general problems in Chinas theme park.They were supply-led build the park and they will come.There is widespread copying of successful theme parks.There is an oversupply of theme parks.Little consideration is given to new or innovative facilities to give parks individuality and distinctiveness.Consideration of guest expectations is insufficient.A lack of value for money leads to one-time visits.2.6 The significance of Theme ParkTheme also creates a powerful visual and spatial reorganization of public space and shapes consumption spaces. Theme park visitors are able to see the world and recall their experi ence by purchasing souvenirs and merchandising, with thematic motifs continued throughout the entire experience, even into nearby hotels(TeoYeo,2001). Theme park plays an important role in the development process of world tourism. Song (2011) express theme park is an important supplement for resources and products in the tourism resources abundant region. In lack of tourism resources region, theme park can make up for lack of resources, break through the obstacles of tourism development. In the experience economy, the needs of tourists are increasingly sophisticated. Theme park itself is a specialized form of tourism destinations which constructed for meeting diversity of tourists and individual needs. Compared with natural tourist attractions and cultural tourism attractions, theme park can provide more personalized, user-friendly, and value-oriented products and services.Therefore, as a new form of tourism attractions, theme park has not only added to the tourism resources and pro ducts, but also provided a wealth of experience. It is reflecting a trend for the future of tourism development.2.7 Film induced tourismThe study of film tourism is relatively new in tourism research. Hudson and Ritchie (2006) define film tourism as tourist visits to a destination or attraction as a result of the destination being featured on television, video, DVD or the cinema screen. Tetley (1997) indicated that film-induced tourism a form related to films and television is widely known as a lucrative and rapidly growing sector of the tourism industry with increasing economic importance.Films do clearly have an important function in influencing peoples travel decisions. According to Grihault (2003), successful films have a direct and powerful role in creating and sustaining tourism to a location, be it a hotel or a continent. Filming not only provides short-term employment and publicity for the chosen location but also long-term tourism opportunities (Couldry, 1998). Film prod uctions create significant economic benefits for host regions. Film production can also have a positive impact on tourism as viewers seek to visit locations they have seen on the big screen (Hudson and Ritchie, 2006). The media has become a major vehicle of awareness and style leadership, bringing the wonders of the world and the ecstasy of remote natural environments to millions of people (Tooke, N. 1996). There is no doubt that films and television programs have created an increase in visitor numbers at their respective locations (Riley, 1992).Throughout the development of domestic and foreign film tourism, we can divide the development of film tourism into 3 stages. The feature of each stage is as this table ( Liu, 2004)StageTimeTouristobjectsThe content of tourism activitiesTourism destinationTourism charactersBudding stage18961986StudioVisit studioSightseeing,Entertainmentprimarily by static viewDevelopment stage1987nowFilming base,Film theme parkVisit,EntertainmentComprehensi ve entertainment experience,Pleasurable perspicacity and increase knowledgePay attention to participate, interaction, and experienceMature stageFilming base,The whole process of film and TV production,Film related activityExperience,RiseImprove personal development,EnhancespiritualFullyexert subjectivityTable 2.3 Development of film tourism stage2.8 The Film tourism constructed location-TV and film studioUniversal Studios and Disneyworld-MGM have added to the extensive attraction of Orlando, Florida, by placing visitors within real movie scenes such as ET, Star Wars (Riley, 1998). Movie world of Queensland, Australia, cashes in on the allure of movies by advertising itself as the only movie theme park outside of the United States (Castaway Travel 1997). Those successful films and major motion pictures enhanced the awareness, appeal and profitability of locations and they were of limited duration in terms of viewing times and days at cinematic venues (Riley 1998). It aroused the int erests for tourists to visit the real places.The artificial constructed location, China West Film Studio, has common characteristics in the development. It built up from the ruins of town, but now it covers an area of 1100 acres. The investment of China West Film Studio which is from more than 700,000 Yuan in the first place until now has more than 20 million Yuan (China West Film Studio, 2010). Those investments were fuelled to develop the sites and supporting facilities. On the other hand, the popularity of the films strongly has an influence on the tourists interest in visiting the TV and movie studio. The TV and Movie Studio is exceedingly dependent on the success of the films. One of the factors which has caused the success of China West film Studio was the high popularity of the TV series and film shot and made in the Town. Because of these reasons, China West Film Studio is regarded as low input and high output example in Chinas tourism industry. Ningxia province has become an important cultural landscape and favorite tourism attractions.2.9 Definition of Film Theme Park in ChinaGuo Wang (2008) mentioned that foreign people generally believed the Hollywood and Kyoto movie village are the typical representative of the combination of film culture and tourism industry. Hollywood takes filming as the main task, but Kyoto movie village is focus on the culture of film. Both of them dont have independent filming base. Chinas film theme park is the classic work of the combination of tourism product and filming. Its specific characteristic is the complementary relationship between filming function and tourism development (Guo Wang, 2008). On account of this demarcation, Chinas film theme park has its specific features which are not only differing from aboard film base, but also different from domestic scenic spots. The specific features of Chinas theme park are as followsThe design for the theme is taking film culture as a feature. It has distinct theme and d escendible culture connotation.The item design of theme park is taking imitate and reappear scene as a feature. It has reality carrier of film culture.Chinas theme park has double functions of film and TV out-of-door scene base and tourism. Film and tourism can cooperate to each other. (Guo Wang, 2008)3.0 Classification of Film Theme Park in ChinaOn the al-Qaeda of different partition standard, Shao Yang (2010) divided Chinas Film Theme Park into the following formAccording to the theme of Film Theme Park, Chinas Film Theme Park can be divided into three categories, namely natural scenery based Film Park, folk culture based Film Park, and historical theme based Film Park.Natural scenery based Film ParkThis type of film theme park is crafted by the main advantage of local unique natural scenery, generally concentrated in the scenic, natural resource-rich region.Folk culture based Film ParkThis type of film theme park is mainly to show up the local customs and culture. Typical of this type of film theme park is China West Film Studio.Historical theme based Film ParkThis type of film theme park is based on the classics, to reproduce the historic buildings, ancient style and so on. Currently, most of Chinas film theme park is belong to this category.According to the Film Theme Parks formation of causal relationship, Chinas Film Theme Park can be divided into two categories, namely built for the filming needs of film and built for landscape.According to different investors of Film Theme Park, Chinas Film Park can be divided into three types, namely public capital investment, private capital investment and joint venture model.2.9 The significance of China West Film Studio in Ningxia tourism developmentChina West Film Studio is a cradle of the Chinas movie industry. It is the unique theme park, which combine the movie industry with the tourism. Chinese movie industry was encountered a serious challenge at the end of las