Internet Marketing Case Study Example | Topics and Well Written Essays - 3000 words

Internet Marketing - Case Study ExampleWith the series of eCommerce, which is the buying and selling of products and serve via the internet, e-business has broken off into quite a few components, two of which ar Business-to-Consumer (B2C) in addition to Business-to-Business (B2B).Furthermore, Business-to-Consumer or B2C commerce refers to the buying and selling of products and go online from the vender to the purchaser. It engages the consumers shopping for and buying individual and household products. It also needs businesses to use online grocery storeing and products techniques to draw and retain customers as well as to endorse products and services to them (eCommerce Program, 2005). An instance of a victorious Business-to-Consumer website would be Target.com. Just like the usual brick and mortar store, customers can log onto the site and shop for personal and family items. There are no mediators to go during, the shopper just adds items to his or her shopping cart and when e nded, checks out with a credit card or online check. In a Business-to-Consumer environment, mainly functions of the family are handling or are obtain able-bodied to the consumer via the internet from sales to purchaser support. One of the advantages to online B2C method is the unlimited availability of the site as foresighted as you can log in, you are free to browse and purchase.Background of Organization Established in 1982, Futureshop had turn into today Canadas main electronics retailer. Throughout these 20 years, Future Shop has full-grown from a one store operation situated in Burnaby, British Columbia, to Canadas main, fastest-growing nationwide retailer of customer electronic products for the digital age with more than 100 stores from coast to shore and still rising. (Their annual sales in year 2001 had surpassed 2 $ billion) Future Shop stores are like a shot a separation of Burnaby-establish Best Buy Canada Ltd., which is a wholly-owned supplementary of Best Buy Co.In o rder to achieve our objective the consulting team first looked at the company background and analyzed Futureshops current value chain activities and the revenue model being used. An examination of the various methods they use in order to market and promote their website was conducted. This was achieved by looking into aspects of market segmentation, web presence, and specific advertising used at Futureshops webpage. Our team also studied the legal, ethical and cultural issues pertaining to Futureshop. instanter for each of these sections of analysis we performed a SWOT analysis in order to characterize our most important findings. By using our SWOT analysis we were able to propose recommendations which are suggested to improve the business.Service/Product Offering This project investigates the web based business of a well known Canadian based retailer, Futureshop.com. The main objective of the Futureshop e-commerce website is to be at an international level of business and to enhan ce its marketing capabilities. Our team analyzed the website of Futureshop. This companys presence on the web was established in 1995 and represents a reflection of all goods and services delivered by Futureshop to its customers. Futureshop. By the end of the project we have given our conclusions